Case Study

How GMO Internet Delivers a Simplified WordPress Experience with WP Squared

About GMO Internet

GMO Internet Group is a leading provider of internet infrastructure and security, online advertising & media, and internet financial services across Asia. With over 1,500 employees and a strong presence in markets like Thailand and Japan, GMO delivers innovative digital solutions and continues to evolve its offerings to meet the growing demand for specialized hosting services.

This case study focuses on the implementation of WP Squared by GMO-Z.com NetDesign, a global branch of GMO Internet located in Thailand.

The Challenge

GMO Internet aimed to clearly differentiate WordPress hosting from general web hosting and deliver a high-quality, user-friendly WordPress experience. The focus was on providing a clean, simple interface that lets users manage their sites easily, without technical complexity.

The Solution

GMO Internet came across WP Squared during a WebPros event in Thailand and saw immediate potential in its WordPress-focused design and clean, intuitive UI.

The onboarding process was smooth and efficient, allowing the team to get up and running quickly while validating the platform’s potential for delivering a simplified hosting experience.

Beyond usability, GMO Internet values the overall service design and strategic direction of WP Squared, which feels well aligned with the future of WordPress hosting.

Aekbhisit Bhiwatchayanan

Chief Technology Officer

WP Squared helped us deliver a simplified WordPress hosting experience with a future-forward design - something we couldn’t achieve with traditional platforms.

The Results

Since adopting WP Squared, GMO-Z.com NetDesign has seen meaningful improvements:

Time Savings – end users can onboard and manage their WordPress sites faster thanks to the platform’s intuitive design.
Easier Management – the simplified interface makes site management seamless, especially for non-technical users.
Improver User Experience – The UI-centric approach and managed WordPress environment have created smoother experiences and greater confidence for GMO Internet’s customers.
Growing Customer Interest – The clean UI and simplified onboarding have already attracted strong customer interest, setting the stage for future revenue growth.